Within days of President Donald Trump’s unprovoked attack on Iran in late February, right-wing media figures began predicting a short, easy conflict that would be over quickly. Major conservative pundits unilaterally declared in early March that the war was a “wrap-up mission at this point,” a “done deal,” and “winding down.” Instead, the war is about to enter its sixth month with no clear end in sight, with the potential for escalation seemingly everywhere.

Where right-wing media promised a cakewalk, the Trump administration has delivered a quagmire, as recent developments make clear. The U.S. military resumed striking targets in Iran in the middle of July, following the breakdown of a largely illusory ceasefire. Iranian authorities told The Associated Press that the recent wave of strikes have killed 50 and injured over 500. Over the weekend, the Pentagon announced the deaths of three U.S. service members, and The Washington Post reported that the Trump administration is now on the verge of “all-out war with Iran after more troops are killed.” And according to The New York Times, the Defense Department has been withholding the full number of U.S. troops who have been wounded in the conflict.

CNBC reported that a maritime risk firm characterized the current state of the Strait of Hormuz as a “worst-case scenario,” with the key waterway nominally open but still a primary point of conflict between the two countries.

These grim assessments stand in stark contrast to the predictions Iran hawks made in the days after the U.S. and Israeli militaries began their joint campaign on February 28 — the pundits listed below may as well have unfurled a “Mission Accomplished” banner for all of their premature declarations of victory.

In early March, right-wing media figures predicted imminent end to Iran war

Although some in right-wing media expressed early skepticism of the war, there was no shortage of hacks (and hawks) who got on board immediately.

On March 3, Fox News’ Laura Ingraham set a tone that others would soon match. “We've already knocked out so much of their capability,” Ingraham said. “It looks like this is just a wrap-up mission at this point.”

Two days later, her colleague Greg Gutfeld speculated on The Five that “maybe there's just nobody who can declare surrender because they're dead. I don't know, but I don't see how this thing can continue much longer.”

The Five returned to the topic the next day. “Do not lie about the war,” host Jesse Watters shouted at his liberal colleague Jessica Tarlov. “You know the war is going well.”

Fox News contributor Tyrus Murdoch added: “I’m willing to say this is a done deal.”

Some prime-time hosts at right-wing network Newsmax took the same line.

“I think we're at the end of serious U.S. involvement in Iran,” said host Rob Finnerty on March 9.

The same night on the same network, Greg Kelly said, “This time next week, we may be able to declare victory and warn Iran, don't do it again. But it could be over.” Kelly’s comments were illustrated by a graphic that read “I Predict: War Over Soon.”

Finnerty doubled down the next night. “The war in Iran appears to be winding down,” he said. “I think it is.”

Also on March 10, Fox News’ Sean Hannity weighed in during his Premiere Radio Networks radio show. “I am a firm believer that this is going to end very quickly,” Hannity said.

As the month drew to a close, Hannity again saw the conflict’s end in sight, telling his radio audience, “It's going to be on the verge of wrapping up no later than three weeks from today is my prediction.”

That was on March 30.

Conservative pundits claimed in March that Trump had won the war

Sometimes right-wing talking heads went even further, not just claiming that the war would end soon but declaring that Trump was already the victor.

On March 5, Ingraham stated flatly: “Trump has already won in Iran.”

In response to a press briefing by Defense Secretary Pete Hegseth on March 13, Heritage Foundation senior counselor James Carafano said, “The reality is the U.S. has already won this war, period. Mic drop. End of statement.”

Although Kelly’s “War Over Soon” prediction hadn’t come to pass, on March 16 the Newsmax host tried to speak that reality into existence. “I think we kind of just won the war,” Kelly said, adding: “I think we got this.”

Carafano echoed Kelly on March 23, arguing that “it does make sense for the U.S. to say, ‘Hey let's wind this down.’ Look, from America's perspective, dude, we’ve already won."

It’s now been at least three and a half months since these pundits made their various rosy predictions. Contrary to their Pollyannish analysis, the war appears to be expanding, as Iran continues to bomb U.S. military bases in the region and the Houthi militants in Yemen impose a blockade on Saudi Arabia to mirror Iran’s closure of the Strait of Hormuz.

In light of these developments, a recent Fox News guest offered a different timeline, drawing inspiration from operations the U.S. military conducted after the 1991 Gulf War.

“I do expect that we're going to be there a long time,” said Robert Spalding, a retired Air Force general. “You know Operation Northern and Southern Watch went on for, you know, almost 20 years, I think.”

“I think this is going to be something similar,” Spalding continued. “We're going to have to stay there.”

Research contributions from Helena Hind, Isabella Corrao & Jane Lee

Reprinted with permission from Media Matters