Hannity's Campaign For New Jersey Republican Nominee Comes Up Way Short
Sean Hannity on Fox News on November 4, 2025
It was a bad night for Sean Hannity.
By the time President Donald Trump’s chief on-air propagandist took over Fox News’ election coverage at 9 p.m. ET, it was already clear that Democrats were on pace to sweep races across the country. And in perhaps the ultimate indignity, it was left for him to announce that his network’s decision desk had called the New Jersey gubernatorial race for Democratic Rep. Mikie Sherrill over Jack Ciattarelli, a Trump-supporting Republican businessman whom Hannity had spent weeks trying to pull over the finish line.
Hannity revealed Fox’s projection for the race and noted that “the GOP had hoped that Ciattarelli could deliver an upset after a very close loss four years ago” before pivoting to what he termed the “math problem” for the party’s efforts to flip the state: According to Hannity, “nearly a quarter of a million people in New Jersey left that state” in recent years.
The Fox host repeatedly returned to that figure over the course of the broadcast, suggesting this posed an “overwhelming” hurdle for the GOP because “a great majority of those people are probably Republicans, probably seeking lower taxes, probably seeking law and order.” Per the Trump propagandist, Democrats should win such a “deep blue state” in a landslide, and “the fact that this is anywhere close in any way is fascinating to me.”
Hannity’s analysis has two fundamental problems.
First, New Jersey wasn’t “close in any way” — while the Republican pollsters Hannity hosted over the last month predicted a tight race, Sherrill ended up winning by a dominant 56 to 43 percent margin. By contrast, outgoing Gov. Philip Murphy beat Ciattarelli by only 51 to 48 percent in 2021. Indeed, Sherrill’s win was so large that even if all 250,000 people Hannity says left the state had remained, and voted as a block for Ciattarelli, he still would have lost — his deficit is currently more than 416,000 votes.
Second, Hannity had spent recent weeks urgently focusing the attention of his viewers on the New Jersey race; interviewing Ciattarelli several times to talk up his campaign; putting on a town hall for him last week that functioned as an on-air pep rally; and repeatedly hosting GOP pollsters who stressed that the race was very close and Republicans needed to get out and vote.
What a Trumpist zealot like Hannity cannot accept — and relate to his viewers — is the possibility that voters have soured on the president and are punishing Republicans up and down the ticket for his economic failures, corruption, malfeasance, and authoritarian conduct.
Hannity’s campaign to put Ciattarelli in the New Jersey statehouse
“New Jersey's gubernatorial race, it is heating up and heating up big time,” Hannity explained on his September 25 show. “Trump-endorsed Republican Jack Ciattarelli fights to turn New Jersey red. It looks like it is possible.”
Hyping an Emerson poll he said had the race in a “dead heat” and a new “bombshell” about Sherrill’s college days, Hannity told Ciattarelli that night that he planned to work to help him win his race.
“I told you the last time you were on, I'm not going to make the same mistake again,” the Fox host said. “I did not see how close it would be the last time you ran. You could have won if people paid more attention to it. I'm not making that mistake.”
“New Jersey is in play,” he concluded the interview. “We'll watch it closely. Thanks for being with us.”
Hannity again touted Ciattarelli’s chances while introducing him for an October 2 interview.
“The American public, they're fed up with the left and their antics and political stunts,” he explained. “And nowhere now is this more important than the great blue state of New Jersey. Democrats are in serious peril — this is real — of losing the gubernatorial race next month.”
“I just want to tell my friends in New Jersey, this is very real,” Hannity said at the end of the interview. “And I know other pollsters that are in the field that have you even up by one, but it's a very close race. It's a very blue state. The people of your state of New Jersey are fed up. This is a winnable race. It's going to be fun to watch.”
On October 16, Hannity brought on GOP pollsters Matt Towery of Insider Advantage and Trafalgar Group’s Robert Cahaly — credentialed by Hannity as “the guys I trust” — to discuss their new polls showing Ciattarelli trailing Sherrill by only one point and Democratic Rep. Abigail Spanberger leading Republican Lt. Gov. Winsome Earle-Sears by only two points in the Virginia gubernatorial race (Spanberger currently leads by 15 points with 95 percent of results in).
“In New Jersey, there's been a shift in politics in New Jersey,” Towery told Hannity’s audience. “The northern portion of New Jersey that used to be big-time Democrat is now more Republican. It's all — it's all flipped. … I happen to think New Jersey is exceptionally competitive. I think that race is closing very fast. ”
“I don't want to raise false hope in people but it seems — my interpretation of your polls, Matt Towery, is if people get out and vote in New Jersey, if they want change, they have a shot. In Virginia, they have a shot,” Hannity responded.
Towery and Cahaly returned to the program on October 30 as part of the full-hour town hall Hannity put on for Ciattarelli from the state. After declaring that “the enthusiasm is squarely behind Ciattarelli” and calling the race “tighter than ever,” Hannity touted them for having “nailed the 2016, 2020, and 2024 presidential election” and being “the first to pick up this race is way closer than anybody knows.” The pollsters, in turn, stressed that Ciattarelli’s victory was possible and that turnout would be crucial, as Fox’s chyron declared, “Polls Show Tight Race In New Jersey.”
The pair were back on Hannity’s show to give their final analysis on the eve of Election Day.
“New Jersey, there's a lot of energy up there,” Towery offered. “That's different than the rest of these races I'm looking at. There's a lot of energy and I think New Jersey could be a shocker tomorrow.”
If you had been getting your analysis of the race solely from Hannity and the Republican pollsters he offered up to his viewers, the results were, in fact, “a shocker.” But Ciattarelli’s crushing defeat doesn’t seem to have dissipated the Fox host’s confidence in Towery and Cahaly.
They were back on his show on Tuesday night to try to explain why a blue wave that they had apparently missed was cresting over the country, blaming the government shutdown and the need to figure out how to turn out Republican voters without Trump on the ballot. But while they found time to discuss Democratic wins in Virginia, New York City, and Georgia, New Jersey went curiously unmentioned.
At least they can take solace from the fact that the president was watching them tap-dance around his failures.
Reprinted with permission from Media Matters
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