But for some, their impact has expanded beyond the fringe corners of the internet. They’ve shown they’re able to influence national conversations, offering twisted narratives and conspiracy theories during major news events, injecting bigotry into the discourse, and challenging harassment policies of social media platforms, all while marketing themselves as legitimate torchbearers of the truth.
PewDiePie, who recently used a racist slur while livestreaming himself playing a video game, has YouTube’s most popular channel, with more than 57 million subscribers. His popularity had earned him a lucrative partnership with Disney, but the company dropped him earlier this year following the Wall Street Journal’s reporting that he had “posted nine videos that include anti-Semitic jokes or Nazi imagery.”
A Media Matters study of an archive of Trump’s Twitter account revealed that over the past year, Trump has on a handful of occasions propped up praise from accounts that feature suspicious bot activity or that have since been suspended or deactivated. If he’s unintentionally promoting bots, it shows gullibility and a lack of basic due diligence on his part that is terrifying in someone as powerful as the president.
Stephen Bannon is no longer the White House chief strategist. His departure, in addition to furthering the narrative of a Trump administration in constant chaos, is likely to become a source of acrimony between right-wing anti-establishment outlets and online trolls and those who remain in the Trump administration.