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Sunday, August 20, 2017
behavioral politics
Scott Adams on How Trump won

To Defeat ‘Disgusting Donald,’ We Must Understand How He Won

Republicans have long known that repetition and other basic marketing tactics were effective in politics. But cartoonist Scott Adams argues Trump took this a step further with something he calls “the linguistic kill shot,” which is a fancy way to explain why he called Hillary Clinton “Crooked Hillary” and mocked Jeb Bush as “low energy.”

These “kill shots” had to be visual concepts that hadn’t been heard in politics before. It’s also known as “name calling,” which is why Democrats discounted and avoided such pettiness. But it’s also effective because “every time you looked at the candidate being described you would look for confirmation bias.”

January 15, 2017